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Presentation · 5 slides

Value proposition canvas template for PowerPoint

Matches what customers need with what an offer provides.

Free: it uses no credits. You get your own copy to edit, in the look you pick here.

Or fill it in from your files. Attach your documents, notes or data and Claravo writes each part of the Value proposition canvas from them, with its source. A part your files say nothing about keeps its question rather than a guess. This uses AI and counts as one creation.

Fill it in from my files

Look: Sunset

When to use it

Use it when designing or repositioning an offer, to check it fits what customers need.

How to use it

  1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
  2. Fill in the fields below, and answer the question each slide asks with your own content and numbers.
  3. Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

  1. [subject] Value proposition canvas · [date]
  2. What this analysis must answer Which decision does this Value proposition canvas inform? Who will act on it, and by when? Which sources is it drawn from?
  3. Value proposition canvas Customer jobs, Pains, Gains, Products and services, Pain relievers, Gain creators
  4. What follows Which parts matter most, and why? How do the parts connect? What will we do differently because of this?
  5. Next steps The decision this analysis asks for.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

  • {{subject}}
  • {{date}}

What is inside

{{subject}}
Value proposition canvas · {{date}}
Slide 1
What this analysis must answer
Which decision does this Value proposition canvas inform?
Who will act on it, and by when?
Which sources is it drawn from?
Slide 2
Value proposition canvas
Customer jobs
What are customers trying to
get done?
Pains
What annoys them or gets in
the way?
Gains
What outcomes do they
want?
Products and services
What do we offer?
Pain relievers
How does it remove a pain?
Gain creators
How does it create a gain?
Slide 3
What follows
Which parts matter most, and why?
How do the parts connect?
What will we do differently because of this?
Slide 4
Next steps
The decision this analysis asks for.
1. First action — who owns it — by when
2. Second action — who owns it — by when
3. The decision we need, and by when
Slide 5