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Presentation · 5 slides

Segmentation, targeting and positioning template for PowerPoint

Split the market, choose who to serve, and decide how to be seen.

Use this templateI have an account

Free: it uses no credits. You get your own copy to edit, in the look you pick here.

Or fill it in from your files. Attach your documents, notes or data and Claravo writes each part of the Segmentation, targeting and positioning from them, with its source. A part your files say nothing about keeps its question rather than a guess. This uses AI and counts as one creation.

Fill it in from my files

Look: Mint

When to use it

Use it before a campaign or launch, to decide who the message is for.

How to use it

  1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
  2. Fill in the fields below, and answer the question each slide asks with your own content and numbers.
  3. Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

  1. [subject] Segmentation, targeting and positioning · [date]
  2. What this analysis must answer Which decision does this Segmentation, targeting and positioning inform? Who will act on it, and by when? Which sources is it drawn from?
  3. Segmentation, targeting and positioning Segment, Target, Position
  4. What follows Which parts matter most, and why? How do the parts connect? What will we do differently because of this?
  5. Next steps The decision this analysis asks for.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

  • {{subject}}
  • {{date}}

What is inside

{{subject}}
Segmentation, targeting and positioning · {{date}}
Slide 1
What this analysis must answer
Which decision does this Segmentation, targeting and positioning inform?
Who will act on it, and by when?
Which sources is it drawn from?
Slide 2
Segmentation, targeting and positioning
STEP 1
Segment
Which groups of customers differ in what
they need?
STEP 2
Target
Which segment will we serve first, and why?
STEP 3
Position
What do we want that segment to think of
us?
Slide 3
What follows
Which parts matter most, and why?
How do the parts connect?
What will we do differently because of this?
Slide 4
Next steps
The decision this analysis asks for.
1. First action — who owns it — by when
2. Second action — who owns it — by when
3. The decision we need, and by when
Slide 5