Porter's generic strategies template for PowerPoint

Compete on cost or on difference, across a broad market or a narrow one.

Free: it uses no credits. You get your own copy to edit, in the look you pick here.

Or fill it in from your files. Attach your documents, notes or data and Claravo writes each part of the Porter's generic strategies from them, with its source. A part your files say nothing about keeps its question rather than a guess. This uses AI and counts as one creation.

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Look: Product

When to use it

Use it when a strategy is trying to be everything to everyone, to pick one way to compete.

How to use it

Make your own copy. It opens in the editor, where you can change the theme and edit anything.
Fill in the fields below, and answer the question each slide asks with your own content and numbers.
Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

[subject] Porter's generic strategies · [date]
What this analysis must answer Which decision does this Porter's generic strategies inform? Who will act on it, and by when? Which sources is it drawn from?
Porter's generic strategies Cost leadership, Differentiation, Cost focus, Differentiation focus
What follows Which parts matter most, and why? How do the parts connect? What will we do differently because of this?
Next steps The decision this analysis asks for.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

{{subject}}
{{date}}

What is inside

{{subject}}

Porter's generic strategies · {{date}}

Slide 1

What this analysis must answer

•Which decision does this Porter's generic strategies inform?

•Who will act on it, and by when?

•Which sources is it drawn from?

Slide 2

Porter's generic strategies

Cost leadership

•Could we be the lowest-cost option across

the market?

Differentiation

•What could we offer the whole market that

others do not?

Cost focus

•Is there a niche where we could be the

cheapest?

Differentiation focus

•Is there a niche we could serve better than

anyone?

Slide 3

What follows

•Which parts matter most, and why?

•How do the parts connect?

•What will we do differently because of this?

Slide 4

Next steps

The decision this analysis asks for.

1. First action — who owns it — by when

2. Second action — who owns it — by when

3. The decision we need, and by when

Slide 5