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Presentation · 5 slides

Empathy map template for PowerPoint

What a customer says, thinks, does and feels.

Free: it uses no credits. You get your own copy to edit, in the look you pick here.

Or fill it in from your files. Attach your documents, notes or data and Claravo writes each part of the Empathy map from them, with its source. A part your files say nothing about keeps its question rather than a guess. This uses AI and counts as one creation.

Fill it in from my files

Look: Minimal

When to use it

Use it after customer interviews, to see the person behind the feedback.

How to use it

  1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
  2. Fill in the fields below, and answer the question each slide asks with your own content and numbers.
  3. Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

  1. [subject] Empathy map · [date]
  2. What this analysis must answer Which decision does this Empathy map inform? Who will act on it, and by when? Which sources is it drawn from?
  3. Empathy map Says, Thinks, Does, Feels
  4. What follows Which parts matter most, and why? How do the parts connect? What will we do differently because of this?
  5. Next steps The decision this analysis asks for.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

  • {{subject}}
  • {{date}}

What is inside

{{subject}}
Empathy map · {{date}}
Slide 1
What this analysis must answer
Which decision does this Empathy map inform?
Who will act on it, and by when?
Which sources is it drawn from?
Slide 2
Empathy map
Says
What do they say out loud?
Thinks
What do they think but may not say?
Does
What do they actually do?
Feels
What worries or excites them?
Slide 3
What follows
Which parts matter most, and why?
How do the parts connect?
What will we do differently because of this?
Slide 4
Next steps
The decision this analysis asks for.
1. First action — who owns it — by when
2. Second action — who owns it — by when
3. The decision we need, and by when
Slide 5