Claravo

Templates Frameworks and analysis

Presentation · 5 slides

Customer persona template for PowerPoint

A portrait of one kind of customer: who they are, what they want, how they decide.

Free: it uses no credits. You get your own copy to edit, in the look you pick here.

Or fill it in from your files. Attach your documents, notes or data and Claravo writes each part of the Customer persona from them, with its source. A part your files say nothing about keeps its question rather than a guess. This uses AI and counts as one creation.

Fill it in from my files

Look: Mint

When to use it

Use it to keep a team focused on one real kind of buyer.

How to use it

  1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
  2. Fill in the fields below, and answer the question each slide asks with your own content and numbers.
  3. Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

  1. [subject] Customer persona · [date]
  2. What this analysis must answer Which decision does this Customer persona inform? Who will act on it, and by when? Which sources is it drawn from?
  3. Customer persona Who they are, Goals, Frustrations, How they decide
  4. What follows Which parts matter most, and why? How do the parts connect? What will we do differently because of this?
  5. Next steps The decision this analysis asks for.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

  • {{subject}}
  • {{date}}

What is inside

{{subject}}
Customer persona · {{date}}
Slide 1
What this analysis must answer
Which decision does this Customer persona inform?
Who will act on it, and by when?
Which sources is it drawn from?
Slide 2
Customer persona
Who they are
What is their role
and situation?
Goals
What are they
trying to achieve?
Frustrations
What gets in their
way today?
How they decide
Who else is
involved, and what
convinces them?
Slide 3
What follows
Which parts matter most, and why?
How do the parts connect?
What will we do differently because of this?
Slide 4
Next steps
The decision this analysis asks for.
1. First action — who owns it — by when
2. Second action — who owns it — by when
3. The decision we need, and by when
Slide 5