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Presentation · 5 slides

Competitor profile template for PowerPoint

One rival at a glance: who they are, what they offer, and where they are strong or weak.

Use this templateI have an account

Free: it uses no credits. You get your own copy to edit, in the look you pick here.

Or fill it in from your files. Attach your documents, notes or data and Claravo writes each part of the Competitor profile from them, with its source. A part your files say nothing about keeps its question rather than a guess. This uses AI and counts as one creation.

Fill it in from my files

Look: Night Blueprint

When to use it

Use it before a pitch or pricing decision, to know exactly who you are up against.

How to use it

  1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
  2. Fill in the fields below, and answer the question each slide asks with your own content and numbers.
  3. Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

  1. [subject] Competitor profile · [date]
  2. What this analysis must answer Which decision does this Competitor profile inform? Who will act on it, and by when? Which sources is it drawn from?
  3. Competitor profile Who they are, What they offer, Where they are strong, Where they are weak
  4. What follows Which parts matter most, and why? How do the parts connect? What will we do differently because of this?
  5. Next steps The decision this analysis asks for.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

  • {{subject}}
  • {{date}}

What is inside

{{subject}}
Competitor profile · {{date}}
Slide 1
What this analysis must answer
Which decision does this Competitor profile inform?
Who will act on it, and by when?
Which sources is it drawn from?
Slide 2
Competitor profile
Who they are
Who is the
competitor, and
who do they sell
to?
What they offer
What do they sell,
and at what price?
Where they are
strong
Why do customers
choose them?
Where they are
weak
Why do customers
leave them or
choose us?
Slide 3
What follows
Which parts matter most, and why?
How do the parts connect?
What will we do differently because of this?
Slide 4
Next steps
The decision this analysis asks for.
1. First action — who owns it — by when
2. Second action — who owns it — by when
3. The decision we need, and by when
Slide 5