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Presentation · 5 slides

Ansoff matrix template for PowerPoint

Four routes to growth: existing or new products, in existing or new markets.

Free: it uses no credits. You get your own copy to edit, in the look you pick here.

Or fill it in from your files. Attach your documents, notes or data and Claravo writes each part of the Ansoff matrix from them, with its source. A part your files say nothing about keeps its question rather than a guess. This uses AI and counts as one creation.

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Look: Sunset

When to use it

Use it when choosing how to grow, to compare the risk of each route.

How to use it

  1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
  2. Fill in the fields below, and answer the question each slide asks with your own content and numbers.
  3. Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

  1. [subject] Ansoff matrix · [date]
  2. What this analysis must answer Which decision does this Ansoff matrix inform? Who will act on it, and by when? Which sources is it drawn from?
  3. Ansoff matrix Market penetration, Product development, Market development, Diversification
  4. What follows Which parts matter most, and why? How do the parts connect? What will we do differently because of this?
  5. Next steps The decision this analysis asks for.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

  • {{subject}}
  • {{date}}

What is inside

{{subject}}
Ansoff matrix · {{date}}
Slide 1
What this analysis must answer
Which decision does this Ansoff matrix inform?
Who will act on it, and by when?
Which sources is it drawn from?
Slide 2
Ansoff matrix
Market penetration
How do we sell more of what we have to the
customers we have?
Product development
What new offers could we sell to the
customers we have?
Market development
Which new customers or regions could buy
what we have?
Diversification
Is there a new offer for a new market worth
the risk?
Slide 3
What follows
Which parts matter most, and why?
How do the parts connect?
What will we do differently because of this?
Slide 4
Next steps
The decision this analysis asks for.
1. First action — who owns it — by when
2. Second action — who owns it — by when
3. The decision we need, and by when
Slide 5