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Presentation · 5 slides

AIDA model template for PowerPoint

Attention, interest, desire, action: the steps a message moves a reader through.

Free: it uses no credits. You get your own copy to edit, in the look you pick here.

Or fill it in from your files. Attach your documents, notes or data and Claravo writes each part of the AIDA model from them, with its source. A part your files say nothing about keeps its question rather than a guess. This uses AI and counts as one creation.

Fill it in from my files

Look: Sand

When to use it

Use it to plan an ad, landing page or sales email.

How to use it

  1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
  2. Fill in the fields below, and answer the question each slide asks with your own content and numbers.
  3. Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

  1. [subject] AIDA model · [date]
  2. What this analysis must answer Which decision does this AIDA model inform? Who will act on it, and by when? Which sources is it drawn from?
  3. AIDA model Attention, Interest, Desire, Action
  4. What follows Which parts matter most, and why? How do the parts connect? What will we do differently because of this?
  5. Next steps The decision this analysis asks for.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

  • {{subject}}
  • {{date}}

What is inside

{{subject}}
AIDA model · {{date}}
Slide 1
What this analysis must answer
Which decision does this AIDA model inform?
Who will act on it, and by when?
Which sources is it drawn from?
Slide 2
AIDA model
STEP 1
Attention
What makes the reader stop?
STEP 2
Interest
What makes them want to know
more?
STEP 3
Desire
What makes them want it?
STEP 4
Action
What exactly should they do
next?
Slide 3
What follows
Which parts matter most, and why?
How do the parts connect?
What will we do differently because of this?
Slide 4
Next steps
The decision this analysis asks for.
1. First action — who owns it — by when
2. Second action — who owns it — by when
3. The decision we need, and by when
Slide 5