Templates / Strategy

Free, and not counted as a creation. You get your own copy to edit, in any theme.

When to use it

Use it when a team needs one document that says where you will play, how you will win and how you will know.

How to use it

1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
2. Fill in the fields below, and answer the question each section asks with your own content and numbers.
3. Download it as an editable Word file, or as a PDF. The file is reopened and checked before it is offered.

Section by section

1. [company] strategy: [period] Agreed by [owner] on [date].
2. Our ambition What will [company] be known for at the end of [period]?
3. Where we play Which customers? Which offers? Which markets, and which not?
4. How we win What do we do better than the alternatives? What will we stop doing?
5. How we will measure it A table: Measure, Today, Target
6. Next steps Who does what first, and by when?

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

• {{company}}
• {{period}}
• {{owner}}
• {{date}}
• {{baseline}}
• {{target}}

What is inside