Market entry template for PowerPoint

Should we enter a market: the case, the options, the plan and the ask.

Use this template I have an account

Free, and not counted as a creation. You get your own copy to edit, in any theme.

When to use it

Use it when deciding whether to enter a new market or segment: the case, the options and the plan.

How to use it

Make your own copy. It opens in the editor, where you can change the theme and edit anything.
Fill in the fields below, and answer the question each slide asks with your own content and numbers.
Download it as an editable PowerPoint file, or as a PDF. The file is reopened and checked before it is offered.

Slide by slide

Entering [market] [company] · [date]
The recommendation Should [company] enter [market], how, and when?
The market Market size, and its source, Yearly growth, and its source, Main competitors
The options A table: Option, Cost, Speed, Risk
The plan
Next steps The decision and budget we need.

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

{{market}}
{{company}}
{{date}}
{{investment}}
{{size}}
{{growth}}
{{rivals}}
{{cost_build}}
{{cost_partner}}
{{cost_acquire}}
{{date_1}}
{{date_2}}
{{date_3}}

What is inside

Entering {{market}}

{{company}} · {{date}}

Slide 1

The recommendation

Should {{company}} enter {{market}}, how, and when?

•Why this market

•Why now

•What it needs: {{investment}}

Slide 2

The market

{{size}}

Market size, and its source

{{growth}}

Yearly growth, and its source

{{rivals}}

Main competitors

Slide 3

The options

Option	Cost	Speed	Risk
Build	{{cost_build}}	How fast?	What could go wrong?
Partner	{{cost_partner}}	How fast?	What could go wrong?
Acquire	{{cost_acquire}}	How fast?	What could go wrong?

Slide 4

The plan

{{date_1}}

Test

What do we try first?

{{date_2}}

Launch

What goes live?

{{date_3}}

Scale

What must be true to grow?

Slide 5

Next steps

The decision and budget we need.

1. First action — who owns it — by when

2. Second action — who owns it — by when

3. The decision we need, and by when

Slide 6