Templates / Marketing and social

Free, and not counted as a creation. You get your own copy to edit, in any theme.

When to use it

Use it to brief a marketing campaign to a team or agency: objective, audience, message, budget and measures.

How to use it

1. Make your own copy. It opens in the editor, where you can change the theme and edit anything.
2. Fill in the fields below, and answer the question each section asks with your own content and numbers.
3. Download it as an editable Word file, or as a PDF. The file is reopened and checked before it is offered.

Section by section

1. Campaign brief: [campaign] [company] · [date] · owner [owner]
2. Objective What should the campaign change, and how will we know?
3. Audience Who are we talking to, and what do they believe today?
4. Message The one thing they should remember. Why they should believe it.
5. Budget and timing The budget is [budget], from [start date] to [end date].
6. Measures A table: Measure, Target
7. Next steps Who approves this brief, and by [approval date]?

Fields to fill

Fill them once in the editor, or from a spreadsheet to make one copy per client. Where a slide needs content, it asks the question it must answer instead of showing a made-up answer.

• {{campaign}}
• {{company}}
• {{date}}
• {{owner}}
• {{budget}}
• {{start_date}}
• {{end_date}}
• {{target}}
• {{approval_date}}

What is inside